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The Foothills Bank

Brand, Print, Merchandising


The Foothills Bank has built its brand on the way they touch the people in their community. In spite of growth – within their organization and the desert southwestern town where they’re located – they’ve focused on good, old-fashioned handshakes and relationships with local residents, winter visitors and business owners. Stable and conservative, they represent a sort of old-guard, and the kind of juju that makes business owners feel safe, welcome, and well-advised.