Six Rookie Mistakes that Turn Starters into Quitters
31/08/15 How to Brand Your Juju , Personal Juju

Six Rookie Mistakes that Turn Starters into Quitters

How often do you brand yourself with your own thoughts? How many times have you called yourself something based on what you completed, aligned with or joined? How many times have you branded yourself based on something you didn’t do, and then had to climb out from under the weight of your own dangerous labels?

 

I’ve been labeling myself all my life. From the time I was five I was “Type-A.” I was a Mrs. far too young – before I was an MBA — and after my divorce I was a SWF. Once at a Chemical Brothers concert an insanely high college water polo player called me a MILF. I’ve been a VP and a CEO. Some people call me OCD, but that’s an armchair diagnosis.

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Have You Set Up Your Brand for a Series of Horrible One-Night Stands?
24/08/15 How to Brand Your Juju

Have You Set Up Your Brand for a Series of Horrible One-Night Stands?

There’s no point in beginning relationships unless we do so authentically. When we show who we really are, we attract people who have something in common with us. When we communicate what we truly stand for and what we’re naturally about, we connect. And real connections lead to real relationships.

 

We all know this, deep inside. So why do business owners brand their companies with the intention of looking like something they’re not, especially where first impressions are concerned?

 

Why do we read articles with headlines like, “How to Make Your Company Look Bigger than it Really Is,” or “How to Look Like a Fortune 500 Company?”

 

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