09/06/15 Bold Moves -- Bad Juju

Bad Brand Juju: How Far Will Barbie Get in Her New Shoes?

Yesterday Mattel announced that Barbie can now wear flat shoes. They’ve rolled out 23 new Fashionista Barbies featuring 14 different facial looks, eight skin tones, 18 eye colors, 22 hair styles and 23 hair colors. Barbie still scales to a woman with a 36” bust and an 18” waist, so while her back likely aches at night, she is at the very least free to walk around town without blisters.


According to Sheila Shayon at BrandChannel.com, girls have become more interested in super-women and inspirational toys, and Mattel is coming off of its sixth quarter of lagging sales with Barbie. Flat shoes were a last ditch effort. Continue reading

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27/05/15 Bold Moves -- Bad Juju

Wrapping Your Company in the American Flag: Dangerous Brand Juju

Almay®, owned by Revlon®, recently found itself in hot water when the watchdog group Truth in Advertising (TINA.org) accused the make-up company of making unqualified claims in its latest ad campaign. Continue reading

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