What Are You So Afraid Of?
27/07/16 Uncategorized

What Are You So Afraid Of?

Have you ever been so afraid to do something that you’d do anything else just to avoid doing that thing?


Like being so afraid to write your keynote speech that you organized your silverware drawer?


Or so afraid to have the conversation with your best friend about how your feelings were hurt, that you washed all the linens in the house?


Or so afraid to go for that promotion at work, that you decided to start training for a marathon?


I’ve been there SO MANY times.


But a couple of years ago, I realized that some fears are buried so deeply, and their black magic has worked its way into our lives so seamlessly, that we can’t even see them. Sometimes someone else has to point them out to us.

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4 Solid Ways to Turn Your Brand Into a Profit Machine
18/07/16 How to Brand Your Juju # , , , , ,

4 Solid Ways to Turn Your Brand Into a Profit Machine

As an entrepreneur, you’re pulled in a hundred different directions. It’s easy to be swept away by the moment, day after day… attending to the crisis at hand, selling to the prospect who’s right in front of you, or ticking that next thing off the list.


Time for long-term planning? Not so much.


Alex Charfen, developer of the Entrepreneurial Personality Type (EPT) and one of my favorite online gurus, recently posted a video in his EPT Facebook group about the 50% Future Focus Rule. Charfen says that in order for entrepreneurs to scale and grow businesses, we must spend at least 50% of our time in strategic, long-term planning.


Here’s something you may not have considered:


Branding is one of the most powerful strategies for long-term profit.


So if you’re seeing your brand as a function of design or an exercise in story telling, it’s time for a mindset shift.

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