How to Finance Your Business With a Briefcase Full of Crackers
28/09/15 How to Brand Your Juju , Personal Juju

How to Finance Your Business With a Briefcase Full of Crackers

Do you ever find yourself in the following business situation?

 

You know you have something to offer the world. You know you’re an expert in your field. You know, if given the chance, you can set the world on fire.

But you just can’t seem to get there, because people don’t see you the way you want to be seen. You’re putting it down, but people aren’t picking it up. You’ve built it, but no one is coming. Because they perceive you as a newbie, an amateur, a youngster… a fledgling enterprise.

I’ve been there. And I’m about to tell you how my husband turned this feeling on its head – and financed my business – with a briefcase full of crackers.

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Think You Don’t Really Need a Brand? Here are 12 Reasons Why You’re Wrong.
21/09/15 How to Brand Your Juju

Think You Don’t Really Need a Brand? Here are 12 Reasons Why You’re Wrong.

You’ve got a small business and money is tight. The last thing you can afford is a sophisticated ad agency and a complicated brand. So you tell yourself that branding is for the big boys and you move ahead, piecing together your company’s image along the way. You tell yourself it’s not important; that you can do it yourself, that no one expects a small company to have a big brand. You see it as an expense, rather than an investment, and you can’t believe it will ever pay for itself.

 

Here’s why you’re wrong.

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Long Live the Juju!!  Good Juju Beer Ranked in Top Ten Healthiest Beers!
15/09/15 Badass Juju -- Brands We Love

Long Live the Juju!! Good Juju Beer Ranked in Top Ten Healthiest Beers!

Good Juju Beer was ranked in Greatist’s list of the top ten healthiest beers!

Find the list here:

Top Ten Healthiest Beers

We love good juju of any kind, but Good Juju beer?? What could be better than that? Brewed by the Left Hand Brewing Company in Longmont, Colorado, Good Juju is described like this by Greatist.com:

Complete with a hint of fresh ginger (one of our favorite superfoods!), this unique ale combines unique herbs and spices to bring out a full flavor. This lighter-bodied brew is perfect for those that want full flavor without sacrificing their waistline.

So next time you reach for something frothy, try some Good Juju. It’s good for you!!

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How To Land Huge Clients with a $1,000 Marketing Budget: The Art of the Pitch Pack
14/09/15 How to Brand Your Juju

How To Land Huge Clients with a $1,000 Marketing Budget: The Art of the Pitch Pack

You’ve got a client you’re dying to land.

 

It’s a big one, and you’re nervous about being seen, being heard, being noticed. It’s a huge, digital world out there, and everyone is clamoring for attention.

 

I get it. I was once starting out. And I had a list of potential big clients I was dying to nail.

 

Here’s the way it worked for me.

 

Thirteen years ago, when I left the corporate world and struck out on my own as a marketing and branding consultant, I had a list of exactly zero clients. I had experience and expertise, but no one knew who I was.

 

I was desperate for a way to be seen and heard.

 

But how to get the big boys to listen?

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Touch Me There. Like You Mean It.
08/09/15 How to Brand Your Juju

Touch Me There. Like You Mean It.

A brand’s reputation is built on touch points. You might also hear these referred to as moments of truth or contact points. If you reverse-engineer a brand that makes you say “wow” – if you go backwards from the point of your last purchase and think about every step where you had an interaction with the brand – you’ll find touch points that were very well-planned and absolutely consistent with the brand’s image and message. Continue reading

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