How Do You Deal with Failure?
25/02/16 Personal Juju # , , , , ,

How Do You Deal with Failure?

Today, I was interviewed by a friend and colleague, Mihai Herman, for a piece he’s featuring on his business coaching blog. And he asked me an interesting question:

 

“How do you deal with failure?”

 

It was a surprise question, and I’ll admit, for a moment it gave me pause.

 

All kinds of thoughts ran through my head: How DO I deal with failure? I suspect I don’t do it very gracefully.

 

But as I answered the question, I came to the realization that my definition of failure has changed over time.

 

And it’s not so much how I get over the failure – but what I refer to as failure – that’s been the mark of progress, and a move toward happiness, in my life.

Continue reading

10 responses
Whiteout Conditions. But I Can Still See the “B” Everywhere I Look.
18/02/16 Badass Juju -- Brands We Love , How to Brand Your Juju # , , ,

Whiteout Conditions. But I Can Still See the “B” Everywhere I Look.

I’m blessed to be at Mammoth Mountain in northern California this week. It’s “ski week” for schools in California (no… that is NOT a joke), and our teenager, like so many others, is drawn to snowboarding like moth to flame. I grew up skiing, and then outgrew the urge. I tried snowboarding, and it was an unmitigated disaster. These days, I spend my time in Mammoth like a “brand detective,” watching, listening, and learning about what sells.

 

And what an amazing place for brand-watching this is.

 

It snowed 18 inches last night. There are 25-mile-per-hour winds. You can hear the cannons on the mountains, starting safe avalanches to avoid disasters. It’s a cold mess. But even in whiteout conditions, I can clearly see the Burton “B” everywhere I look.

Continue reading

4 responses
Do You Suffer from Low Brand-Esteem?
09/02/16 Good Juju and Brands that Have It , How to Brand Your Juju # , , , , , ,

Do You Suffer from Low Brand-Esteem?

Recently I hosted two live webinars where I talked with hundreds of business owners about the 7 common mistakes I see in branding, and a “Flub-Proof” formula for building a great brand. (You can watch a replay here.)

 

In the chat box during the webinars, I saw these comments (or iterations of these comment) again and again:

 

“I don’t have the confidence I need to ask for the business. “

 

“I need to be more courageous in promoting my brand.”

 

“I’m afraid to put myself out there.”

 

Confidence. It’s a loaded word, isn’t it?

Continue reading

2 responses
Tell Me All About Your Business. In a Single Sentence.
06/02/16 Uncategorized

Tell Me All About Your Business. In a Single Sentence.

“Just do it.”

“When it absolutely, positively has to be there overnight.”

“It takes a licking and keeps on ticking.”

“This is your brain. This is your brain on drugs.”

“It’s the real thing.”

Continue reading

63 responses
How to Breathe Life into a Paper Doll
01/02/16 How to Brand Your Juju # , , , , ,

How to Breathe Life into a Paper Doll

Shallow and meaningless.

 

Looks great on paper, not so interesting in real life…

 

Just another pretty face.

 

Skin deep.

 

Superficial.

 

Empty. Devoid of character.

 

Arm candy.

 

Does this sound like someone you’d hang out with? Make a connection with? Follow to the ends of the Earth? Is this a person you’d share your money with? Invest in? Believe in? Tell your friends about?

 

Not one bit.

 

But here’s what’s interesting: I meet brands like this every day.

 

Continue reading

14 responses