Do You Suffer from Low Brand-Esteem?
09/02/16 Good Juju and Brands that Have It , How to Brand Your Juju # , , , , , ,

Do You Suffer from Low Brand-Esteem?

Recently I hosted two live webinars where I talked with hundreds of business owners about the 7 common mistakes I see in branding, and a “Flub-Proof” formula for building a great brand. (You can watch a replay here.)


In the chat box during the webinars, I saw these comments (or iterations of these comment) again and again:


“I don’t have the confidence I need to ask for the business. “


“I need to be more courageous in promoting my brand.”


“I’m afraid to put myself out there.”


Confidence. It’s a loaded word, isn’t it?

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