Recently I hosted two live webinars where I talked with hundreds of business owners about the 7 common mistakes I see in branding, and a “Flub-Proof” formula for building a great brand. (You can watch a replay here.)
In the chat box during the webinars, I saw these comments (or iterations of these comment) again and again:
“I don’t have the confidence I need to ask for the business. “
“I need to be more courageous in promoting my brand.”
“I’m afraid to put myself out there.”
Confidence. It’s a loaded word, isn’t it?