As an entrepreneur, you’re pulled in a hundred different directions. It’s easy to be swept away by the moment, day after day… attending to the crisis at hand, selling to the prospect who’s right in front of you, or ticking that next thing off the list.
Time for long-term planning? Not so much.
Alex Charfen, developer of the Entrepreneurial Personality Type (EPT) and one of my favorite online gurus, recently posted a video in his EPT Facebook group about the 50% Future Focus Rule. Charfen says that in order for entrepreneurs to scale and grow businesses, we must spend at least 50% of our time in strategic, long-term planning.
Here’s something you may not have considered:
Branding is one of the most powerful strategies for long-term profit.
So if you’re seeing your brand as a function of design or an exercise in story telling, it’s time for a mindset shift.