Online marketing tools are incredibly dynamic and alluring. Especially for small business owners who recognize potential in every new trick. Each day I see a shiny new tactic – a new platform – for yelling an offer out into the world. I watch business owners jump from one new thing to the next, always in search of the one gadget or secret weapon that will take them to the next level.

But I know a secret. It’s one that most people don’t like to hear. But it’s the truth.

If you want to develop a business model and a brand that make money over the long haul, you have to eat a frog.

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