Weekend mornings at the coffee shop are a ritual in our marriage. I never had a cup of coffee until my mid-forties, but I’ve learned to savor a latte. I look forward to one the moment I open my eyes on Saturday.
Weekend mornings at the coffee shop are a ritual in our marriage. I never had a cup of coffee until my mid-forties, but I’ve learned to savor a latte. I look forward to one the moment I open my eyes on Saturday.
A couple of years ago, we moved from a small town in Arizona to a big city in Southern California, and we had some concerns about our son – who was just turning 13 and had never lived in a city – being thrust into a big school environment. So we found a small, alternative school; a school we thought suited his temperament and talents.
The founder of the school, Dr. Stuart Grauer, told us the Grauer School was committed to instilling values like compassion, individuality, and personal responsibility into kids.
He was absolutely passionate about what the school stood for, and through those values, he connected with my husband and me.
Grauer branded the school as a humanitarian school. “The world doesn’t need more CEOs,” Stuart told us. “It needs people who will give back and create change.”
We happened to agree, and so we took a leap.
When I delivered my son to school on the first day of seventh grade, the Dean stood on the corner waving and smiling to each car that pulled into the drive. At the other end of the car line stood a high school student who also smiled genuinely and waved.
How nice, I thought. How delightful that they’ve got teachers and students outside saying hello on the first day. How comforting.
Transparency and authenticity are tossed around a lot these days when discussing brands. If you’ve decided your brand should be one or the other – or both – check out Chris Wren’s full explanation here.
The moment I started in direct-response marketing, I was introduced to “weasel words.” These are words or combinations of words that associate brands or products with a specific benefit that may or may not be true all the time. They allow advertisers to lay claims that are sometimes false. Continue reading
Yesterday I got this note from my hairdresser. Do you get hand-written notes from your hairdresser? How would you feel if you did? Valued, respected and connected? Because I sure did. Continue reading
