Why would you tell your customers to “buy less and buy used” if you owned a retail company? Because you truly care about the environment. Patagonia’s Worn Wear Tour is as good an example of Brand Juju as any I’ve seen.
“One of the most responsible things we can do as a company is to make high-quality stuff that lasts for years and can be repaired, so you don’t have to buy more of it. The Worn Wear program celebrates the stories we wear and keeps your gear in action longer to take some of the pressure off the planet,” says the Worn Wear blog.
Over six weeks, Patagonia traveled over 5,600 miles and stopped 18 times to repair Patagonia garments for customers. In a meaningful drive to protect the Earth and build brand loyalty, Patagonia connected with its customers, encouraged their stories, and told their own story of quality merchandise that can last a lifetime and a true commitment to the world.
