You know that moment when you see things in your business for exactly what they are? When everything lines up for you and you understand JUST how things work? When you really GET something? When all of the sudden it occurs to you that you’ve been after the wrong customers, or messaging from the wrong angle, or branding yourself entirely the wrong way?
When you say, “A-ha! OMG! Eureka!” and you smack yourself on the forehead?
You know when you have those moments of clarity about your business?
You shouldn’t be having them.
