A great practice for building a brand is balancing for an extended period of time on one foot. What you do with the other foot is incidental initially. It’s enough just to lift it off the ground an inch or two. As you learn to focus your gaze on a specific spot on the floor or wall in front of you, you’ll eventually be able to lift the other foot higher, put your arms in the air, stare over your shoulder or up at the ceiling. You’ll be able to hold the pose even if a door slams shut. Continue reading