01/02/16 How to Brand Your Juju # brand, brand personality, brand proposition, brand purpose, brand strategy, paper doll
Shallow and meaningless.
Looks great on paper, not so interesting in real life…
Just another pretty face.
Skin deep.
Superficial.
Empty. Devoid of character.
Arm candy.
Does this sound like someone you’d hang out with? Make a connection with? Follow to the ends of the Earth? Is this a person you’d share your money with? Invest in? Believe in? Tell your friends about?
Not one bit.
But here’s what’s interesting: I meet brands like this every day.
