Great Story, Dude.
24/05/16 How to Brand Your Juju , Personal Juju # , , ,

Great Story, Dude.

As marketers, we brand our businesses and brand ourselves through stories. We tell the world how we got to where we are today…


What private hells we endured in the honing of our crafts,


What it took for us to finally create the solutions to the nagging problems we now can solve for the rest of the world,


Or of the pivotal days that pushed us – unceremoniously — off the ledge, and qualified us to talk other potential jumpers down from that very same ledge.


These brand stories represent our ascent into the world of entrepreneurship. And they create bonds with our customers that lead to sales… that foster success.


But what about the stories we don’t tell everyone else?

What about the stories that we tell ourselves, instead?

The ones that hold us back? Hold us down? Hold us hostage to our own self-sabotage and destructive habits?

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