31/03/16 How to Brand Your Juju , Uncategorized # brand strategy, branding, copy writing, marketing, story telling
There’s a lot of talk in the branding and business worlds these days about story telling. And every day I read long, involved stories from business owners who lead with their life experiences – who use their own journeys as the basis for presenting their products.
And last week, I had an interesting question from a reader:
“How does finding a unique story translate into actual sales?”
