Motive is a powerful thing.
It’s even more powerful when it’s pulled from the shadows, clearly articulated, and shared with your customers.
We’re taught to believe that motives lurk behind the scenes and hide in our subconscious minds. Movies and media stories are driven by secret or slimy motives for crimes, wayward political careers, and unintentional moments of truth that expose liars and evil-doers.
Motives, my friend, have gotten a terribly unfair bad rap.
When it comes to building a brand, a following, a customer base, or a reputation, your motive is your most potent and effective tool for differentiation.
Small business owners and entrepreneurs so often find themselves in a crippling space of equivalence. We look and feel just like everyone else.
Are you a coach among tens of thousands of coaches? A graphic designer in a never-ending list of design studio choices? A cookie company with access to the same butter, flour, raisins, and cranberries available to every other bakery in the world?
