A Crash Course in the Dream 100. Lesson #1: What and Why
16/01/17 Uncategorized # , , , ,

A Crash Course in the Dream 100. Lesson #1: What and Why

“A dream you dream alone is only a dream. A dream you dream together is reality.”
— John Lennon

 

Everything about brands that transcend – and businesses that remain in business – is connected to connection. We no longer live in an economy driven by transaction. Today, our economy is driven by experience. And no experience is richer, more fulfilling, or more apt to lead to a next experience than one that includes REAL connection through shared values.

 

If I believe what you believe, I wanna hang out with you, man. If you believe what I believe, you’ll be singin’ my song by morning. If we bond over what we both feel is true and right, it beats a pinky swear by a clear mile.

 

Over the course of several days last week, I talked in broad strokes and specifics about how to connect with prospects and customers by sharing your values and beliefs. (If you missed those posts, you can catch the last of them, which includes links to all three, by clicking here.) And one of the specifics I mentioned was the cultivation of a Dream 100 list.

 

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Is Your Business Capsizing in the Sea of Sameness?
10/01/17 How to Brand Your Juju , Uncategorized # , , , , ,

Is Your Business Capsizing in the Sea of Sameness?

Motive is a powerful thing.

 

It’s even more powerful when it’s pulled from the shadows, clearly articulated, and shared with your customers.

 

We’re taught to believe that motives lurk behind the scenes and hide in our subconscious minds. Movies and media stories are driven by secret or slimy motives for crimes, wayward political careers, and unintentional moments of truth that expose liars and evil-doers.

 

Motives, my friend, have gotten a terribly unfair bad rap.

 

When it comes to building a brand, a following, a customer base, or a reputation, your motive is your most potent and effective tool for differentiation.

 

Small business owners and entrepreneurs so often find themselves in a crippling space of equivalence. We look and feel just like everyone else.

 

Are you a coach among tens of thousands of coaches? A graphic designer in a never-ending list of design studio choices? A cookie company with access to the same butter, flour, raisins, and cranberries available to every other bakery in the world?

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