If you’ve been around my blog, my website or my Facebook page for long, you’ll know that I’m a stickler for strategy. I love a good plan. I’m wild about doing things for a good reason. And where branding is concerned, I don’t make a move without a sound strategy.
But you know what? Oddly enough, this is a very UNCOMMON position in the world of entrepreneurs and small businesses. “Strategy first,” has a bit of a bad rap.
And that’s a shame. Because “strategy first” is really the only way to go.
Every day I watch people – in and outside the world of branding and marketing – pay for tactics and forego strategy. They’ll buy the tangibles (the things they can see and touch) but they won’t invest in the strategy that makes those tactics successful.