marketing strategy | Strategic Juju

28/03/16 Uncategorized # brand strategy, branding, copywriting, marketing, marketing strategy, sales

Are you trying to sell your product? Or the transformation?

I recently had a call with a client who told me she wasn’t sure why someone would buy her art. She felt that she had a beautiful product – art infused with a healing energy. She felt connected to her brand and motivated by the “juju” she’d identified in her brand story. She felt, from the bottom of her soul, that her product would bring something to the buyer.

And then she said, “But I’m just not sure if other people will feel the same way. I’m just not sure why they would buy it.”

8 responses

25/01/16 How to Brand Your Juju # brand, marketing plan, marketing strategy, strategic planning, strategy

The Dangerously High Price of Poor Strategy

If you’ve been around my blog, my website or my Facebook page for long, you’ll know that I’m a stickler for strategy. I love a good plan. I’m wild about doing things for a good reason. And where branding is concerned, I don’t make a move without a sound strategy.

But you know what? Oddly enough, this is a very UNCOMMON position in the world of entrepreneurs and small businesses. “Strategy first,” has a bit of a bad rap.

And that’s a shame. Because “strategy first” is really the only way to go.

Every day I watch people – in and outside the world of branding and marketing – pay for tactics and forego strategy. They’ll buy the tangibles (the things they can see and touch) but they won’t invest in the strategy that makes those tactics successful.

6 responses

Are you trying to sell your product? Or the transformation?

The Dangerously High Price of Poor Strategy

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