In my last two blog posts, I introduced you to some friends of mine – business owners who were blown away by a brutal online review from a high profile client. And how this review started a downward spiral for my friends that resulted in them losing enthusiasm for their business, then losing actual business, and then sliding into a dangerous sea of inactivity.
In the first post, I addressed the inactivity, and what to do when you feel like doing nothing. (You can find it here.)
In the second post, I addressed the issue of how my friends allowed someone or something outside of them to define them — and their brand. (You can find it here.)
And in today’s post, I want to address something less emotional, and more pragmatic:
How do you deal with critics, angry customers, and haters online?