Have you ever felt used? You know the kind of relationship I’m talking about. You meet someone, and they want something from you. Sometimes they’ll hit you up straight-away. Other times they’ll beat around the bush and attempt to manipulate you into giving them what they want by feigning interest or promising something that will likely never materialize. This is the old-school approach to “networking.” And for the most part, it just feels sleazy.
Yesterday I introduced the concept of the Dream 100 (click here to check that out): a strategy of creating relationships with 100 influencers and thought-leaders, with the long-term goal of promoting your beliefs and values to your own prospects and customers.
Today I want to talk about how you can positively influence those influencers. And while it may seem tempting to use them for your benefit, resisting that temptation and creating a win-win will be critical in establishing enduring connections.