You’ve recently lost a big client or account.
Sales have slowed or stalled completely.
You launched a program or a product and results were disappointing.
You’re reaching out to your audience daily, but there’s little or no feedback.
You’re discouraged or you’ve lost confidence…
And here’s what begins to happen:
At first it’s a subtle slowing down – and then it becomes avoidance all together.
The work that once inspired you becomes a burden.
You feel guilty and afraid.
You’re not sure what to do, so you do nothing at all.
And things come to an ugly, grinding halt.
You’re not longer in the flow. You’re on the couch.
I know how you feel, because I’ve felt this way at least 100 times in my career, and in my business.
Trust me, you’re not washed up.
You haven’t lost your ability to run a business.
You haven’t lost your ability to make a difference in the world.
You haven’t lost “it” or “what it takes.”
You’ve simply lost momentum.
Momentum, in its strictest definition, refers to the quantity of motion an object has. Outside the science of physics, momentum refers to the quantity of motion in all kinds of things that are not necessarily objects, like sports teams or tropical storms or political campaigns…. or entrepreneurs.
Think about it this way:
When something is on the move, it’s difficult to stop.
When something is REALLY on the move, it’s REALLY difficult to stop.
If you’ve ever watched World Cup soccer, then you know about momentum. The team that’s moving forward – in both mass (points) and velocity (speed on the field) has the greater momentum. And as either of those things increase (mass or velocity), the momentum increases. Once that happens, the team with the momentum is very, very hard to stop.
So how do you get it back?
How do you get momentum for your business when you’re stuck?
In any direction related to your business.
Just make a move.
Literally ANY move will do.
Any business task that you complete successfully – no matter how small – will add momentum to your day, and facilitate the forward movement of your business. Unsure where to start?
Consider some of these options:
- Clean up your work space. Clearing your environment may also help you clear your head. Set yourself up to work. And after you’ve completed that task, roll right into another.
- Avoid planning. Focus on doing. I’m a strategist, and if you read my blog often then you’ve heard me say (again and again and again) that NOTHING trumps a good plan. I’m going to do a little reversal on that statement here. Just this once. When you’re paralyzed or overcome with lethargy, planning is not the answer. DOING is the answer. Rather than taking a class or writing a long-term plan, complete an IMMEDIATE task for your business. That act of completion will build momentum. One success begets the next.
- Craft your pitch. Whether you’re after giant clients or names for your email list, your “pitch” is your paycheck. Throw yourself into it. Create some free content that you can provide to readers in exchange for email addresses. Perfect your elevator speech. Create a PowerPoint presentation or a short video about your services. Write a long-form sales letter. Get yourself into the ACT of selling, even if there’s no one to sell to in the moment. You’ll create confidence and clarity, which will give you the courage to take the next required step.
- Write. Anything related to your business. I’ve seen many productivity experts recommend beginning the day with a specific word count. Writing sets your thoughts in motion. If you can’t write about your business, write about what’s on your heart. Just write. The process of putting words to paper will often “unstick” you, and build momentum for the day ahead. It will also force you into focus. Pushing through the act of writing will create a sense of accomplishment, and help push you through the actions needed to move your business forward.
- Get ready for work. Working in our own businesses can trip us up. We feel free. We have all the time in the world. Until that freedom and time work to our disadvantage, and we become prisoners of inactivity. So reign it in. Set your alarm for a consistent time each day, shower, and dress for work. Even if you’re sitting in a home office alone. Ditch the yoga pants and dress for work. You’ll be surprised how much weight a morning routine can carry. And many of us have our best ideas in the shower…
- Leave your solitary office. If you work alone, try getting up each morning and going to a public place. Work in a coffee shop, a diner, the local library, or a shared office space. Many of us who are extroverts (and I’m definitely in this group), don’t realize the lack of energy we experience when we work alone all day, every day. By leaving a solitary space and placing ourselves in a situation with noise and activity, we can effectively re-charge our batteries, even without interaction. And, we’re much less likely to sit around doing nothing in the presence of others.
- Reach out to an accountability partner. Some of us need accountability in order to perform. If you’re one of those people, then build accountability into your workday and your workweek. Join an online forum or a mastermind group. Reach out to another entrepreneur or someone who may be feeling the same way. Trade to-do lists with a colleague. Once you share your fears about moving forward, they lose their power.
Mass x Velocity = Momentum.
An object at rest has zero momentum.
What’s your next move?
Share it with me in the comments below. I’ll hold you accountable.